SEO keywords play a pivotal role in enhancing your visibility online. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In internet marketing, a keyword is a particular What Is A Keyword term or expression that users input on search engine sites when they are looking for a particular service, product or information. SEO heavily is based on the use of these keywords in ranking websites.

The essence behind SEO keywords lies in their ability to link what users are searching for to the content that your website offers. Strategically using these keywords will help draw the right audience and enhance the likelihood of conversions.

Having established the concept of an SEO keyword, let's look at the efficient use of keywords. Enhancing the use of keywords requires a balance. You will want to include relevant keywords to appeal to search algorithms but without overloading your content with them.

One way is to place the keyword in your content’s headline. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. Next, consider using keywords in the meta description and headers of your website, as these are areas where search engines often look.

It's also essential to choose keywords that resonate with your targeted market. This signifies understanding their language, their search behaviors and their demands.

To sum up, a well-chosen SEO keyword can serve as a link between a prospective client's search and your website. It's a vital tool in achieving success in the cut-throat world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.